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The identity is inspired by the koru fern that represents growth in multiple layers. The word mark also follows the characteristics of the fern. Ampersand developed a list of collateral, website design etc. and provided the client with a detailed brand guideline.

Ampersand helped KORU in re-aligning their brand identity and communication with their aspired brand positioning. Our approach was to design an identity that reflects change. At KORU, inflexible UX gets transformed into a Consumer grade new generation design. The identity also reflects the internal culture at KORU which is young, dynamic and evolving.

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