koru
Exceptional UX Design for
enterprise applications
The identity is inspired by the koru fern that represents growth in multiple layers. The word mark also follows the characteristics of the fern. Ampersand developed a list of collateral, website design etc. and provided the client with a detailed brand guideline.
Ampersand helped KORU in re-aligning their brand identity and communication with their aspired brand positioning. Our approach was to design an identity that reflects change. At KORU, inflexible UX gets transformed into a Consumer grade new generation design. The identity also reflects the internal culture at KORU which is young, dynamic and evolving.
Koru
Inspired by the design of everyday things, KORU brings together design and functionality, concept and creativity, aesthetics and applicability through a mix of art and technology. Die-hard creatives at heart, they tend an equal love for emerging technologies and trends, without ever losing the sight of core values that matter to businesses around the world.
In collaboration with Orpheus Brandcom
Re-Branding + Website + Brand Guideline | 2017
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