A simple wish of living a healthy, harmonious life. This in a way sums up the brand’s philosophy. In essence, the brand believes, we are a part of nature and the nature governs us. The Equilibrium – the perfect balance between our inner self and the Universe around us, is the core of the brand. The Identity represents the universe and its five elements in a contemporary illustrative style. Our inner self has been metaphorically represented by leaf. The Universe around the Life (Our Inner Self) creating the equilibrium.