Ampersand created an identity for IT Olympiad that expresses the collaborative nature of today’s education and ideas from the field; by incorporating patterns that draw on the binary code. The torch and a medal adding to the triumphant vibe of the initiative. The overall identity comes across as a very authoritative figure. These design elements connect a variety of print communications including Posters, Banners, Certificates, Billboards also digital communications’ touch points such as emailers, social media adverts.
The identity clearly reads as contemporary, data and network-driven. The collateral are confidently weaved together with a good sense of balance in colour, proportion, visual texture and precision. Gold foil printing on special papers for certificates take the application of the visual language through a tactile experience. These all share a grid-based quality and work remarkably well with the education and technology industry.
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