Ampersand created an identity for IT Olympiad that expresses the collaborative nature of today’s education and ideas from the field; by incorporating patterns that draw on the binary code. The torch and a medal adding to the triumphant vibe of the initiative. The overall identity comes across as a very authoritative figure. These design elements connect a variety of print communications including Posters, Banners, Certificates, Billboards also digital communications’ touch points such as emailers, social media adverts.