The Power House
Branding a health snack which does not compromise on taste and flavour.
Branding | Packaging | Website
Design challenge:
To set a clear Brand positioning in making the product stand out distinctly. And making sure customers do not confuse the product with protein supplements that are widely available in the market
A strong geometric wordmark has been used with a hidden lightning symbol in the counter space which represents power, to make the brand more contemporary
The choice to use natural brown is a conscious effort in projecting the range as a healthy snack without any artificial ingredients along with some prominent touches of vibrant accent colours to bring the happy youthful and fun vibe.
The Power House
‘The Power House’ is a range of nutrient-rich snacks by a young and vibrant brand ‘The Baking Genie’. Being a successful baking & confectionery business for several years, the parent brand observed a special requirement in the market for a delicious snack which is packed with nutrition.
This led to the birth of guilt-free snacks that are low on calories yet high on proteins and fibre. The creation of ‘The Power House’ was specifically designed to focus on the needs of fitness freaks, travellers or any young
individual who is looking to maintain a healthy dietary lifestyle without compromising on taste or flavour.
Branding | Packaging | Website
In collaboration with
Orpheus Brandcom
Similar Projects
